The Sheldon Group, LLC. is a special purpose vehicle (SPV) formed in June 2020 in the State of Delaware exclusively for the purpose of investing in HerdDogg, Inc., an Oregon-based provider of data collection hardware and analysis software for animal traceability. Membership in the Sheldon Group is limited to qualified individual members. The Group’s managing member is Edward Hamburg and its associate managing member is Rebecca Wetteman.
The Sheldon Group joins Serra Ventures and Innova Memphis as the lead investors in HerdDogg.
The investors believe the company is well positioned to perform on its expansive value proposition – to enable beef producers to optimize profitability by:
- locating and retrieving lost animals
- proactively addressing animal health-related issues
- automatically identifying animals qualifying for lucrative “Beef Programs” and export markets
- digitizing currently analog and paper-based processes
- developing a single point-of-care system capturing data from all human and animal touch-points
- providing an integrated digital marketplace for livestock
The HerdDogg opportunity is international in scope and its solution is directly applicable to cows, bison, and sheep.
